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Conversion rate optimisation
You've already paid for the traffic. CRO is how you get more from it — finding the friction, fixing it, and proving the lift with data rather than hunches.
Research first, opinions later
We combine analytics, session recordings, heatmaps and user interviews to understand where and why visitors drop off. Only then do we propose changes — each one a testable hypothesis.
- Funnel and drop-off analysis
- Heatmaps & session replay review
- Qualitative user feedback
- Prioritised backlog of experiments
The loop
How a CRO engagement runs
Measure
Set up clean tracking and a baseline you can trust.
Hypothesise
Turn insights into ranked, testable ideas.
Test
Run A/B experiments until the data is conclusive.
Roll out
Ship winners, learn from the rest, repeat.
"They found three tiny changes on our checkout that together lifted completed orders by nearly a quarter. Paid for the engagement in a month."
SNSuria NathanCOO, Kadai Retail
"Kavana made testing feel calm and rigorous. No hand-waving — every recommendation came with a reason and a result."
DWDaniel WongMarketing Lead, Helix SaaS
FAQ
Conversion questions
How much traffic do I need for CRO to work?
Testing needs enough visitors to reach significance. If your volume is low, we focus on research-led best-practice changes and qualitative insight instead of pure A/B testing.
Do you need access to my analytics?
Yes — read access to your analytics and the ability to add a testing tool. We'll guide you through the setup and keep everything documented.
Is CRO a one-off or ongoing?
The biggest gains come from a continuous loop. Most clients run a rolling programme, though we're happy to start with a single audit and roadmap.
Squeeze more from the traffic you have
Start with an audit. We'll show you the leaks worth plugging first.
Book a CRO audit